If you want to buy native cultural products in Zadar, (from food to souvenirs) we recommend you visit our local markets in the old town. Since Zadar is a tourist destination, it is also easy to find typical food products in any of the supermarkets.
There is also a supermarket and grocery shop in Zadar Cruise Port where you can purchase many of the local products.
Remember that, in each port, you have a Guest Information Center where you can ask the staff for any advice related to which brands offers a better product.