Zadar: Ancient Soul, Modern Pulse by Iva Bencun
“As the director of the Zadar Tourist Board, I often say that Zadar doesn’t need to be discovered—it needs to be felt. In summer, the city reveals its full spirit: a vibrant blend of ancient history and youthful energy.
Walk through the Roman forum at sunset, and you’ll hear the echoes of millennia beneath your feet. Then follow the sound of the Sea Organ, a modern masterpiece played by the Adriatic itself. This harmony of old and new is what makes Zadar truly special.
Local artisans craft stories into glass, lace, and olive oil. Our guides don’t just tell tales—they carry them with passion and pride. And as the sun sets behind the Greeting to the Sun installation, you’ll understand why Alfred Hitchcock once called it the most beautiful sunset in the world.
Zadar in summer is not just a destination. It’s an experience woven from centuries of heritage and everyday magic.
Our motto says it all – Meet, Feel, Explore. I would add – Repeat”
